UBER
THE UBER EFFECT
Our evergreen materials were due for a refresh. There was a great opportunity to create new, strategically result-driven creatives that will excite and inform new users to download and ride with Uber.
The fact that with the touch of a button, anyone can get a quick, convenient and comfortable ride, is magical. Creatively, we designed to showcase this using film techniques with help from Asia's very own Zach King: Bie Tha Ska.
Together with our in-house paid media and research & insights team, we narrowed down the right target audience and benefits that appeal to these audiences:
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No queueing
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Get from door to door (no transit)
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Get a ride anywhere
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Get a ride any time
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Get a ride, rain or shine
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No parking
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Get a safer ride home
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A more comfortable ride
The magic and convienience of Uber brought to life.
We created video, static, rich media and html5 materials for a total of 10 countries.
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Singapore
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Malaysia
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Thailand
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Vietnam
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Indonesia
- Myanmar
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Australia
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New Zealand
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Taiwan
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Hong Kong
Adding a bit of the Uber Effect magic to the landscape of paid media.
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My role:
Creative Team Lead, Creative Direction, Strategy, Brand Positioning Support, Creative Brief Writing, Concept Development, Copywriting, Transcreation/Localization, Storytelling & Narrative Design, Team Mentorship, Cross-Functional Collaboration, Production