UBER
PROJECT BEETHOVEN
Proof that accessibility isn’t a feature—it’s a right.
At its best, technology empowers. With the Beethoven campaign, we told the story of how Uber does just that: highlighting the platform as a flexible, dignified income option for drivers with hearing impairments.
As lead creative, I managed production to shape a campaign anchored by a press event, where we spotlighted real driver stories through film and education. The goal: build awareness, shift perceptions, and champion inclusion—not as a feature, but a foundation.
This project reminded me what meaningful creative work looks like—and why progress should always be part of the brief.
My role:
Creative Team Lead, Creative Direction, Strategy, Creative Brief Writing, Concept Development, Copywriting, Storytelling & Narrative Design, Talent Direction, Voiceover Direction, Cross-Functional Collaboration, Project Development, Production