ICE MOUNTAIN
SPARKLE FROM WITHIN
A dynamic launch that's as refreshing as the product.
Ice Mountain, a beloved brand, was launching a new sparkling water range. It encourages the health conscious to substitute sugary carbonated drinks for sparkling water instead. Communicating its health benefits through an emotional angle, we produced an eye-catching key visual and a memorable tagline to encourage everyone to ‘Sparkle from Within’.
Move with the bubbles
Inspired by the health angle of this product, we created an interactive mirror that transforms you into a bubble silhouette and a series of poses unlocks prizes for the participant.
Who said advertising for water is boring?
Results:
The introduction of F&N Ice Mountain sparkling water as part of a new product launch strategy, contributed to an 18% revenue growth for the Soft Drinks Singapore and New Markets segment in the first nine months of the year.
Activation
Point-of-sale
Bus wrap
My role:
Creative Direction, Strategy, Cultural Insight & Trendscouting, Brand Positioning, Creative Brief Writing, Concept Development, Copywriting, Tone of Voice development, Storytelling & Narrative Design, Team Mentorship, Cross-Functional Collaboration, Client Liaison,