A global campaign that offered calm, hopeful guidance during the travel  industry's most uncertain moment.

 

The 2020 pandemic presented a unique challenge for the travel industry.
We couldn’t be fully optimistic, but we couldn't stay quiet either. ‘Step by Step’ struck a much needed balance.

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We crafted a global campaign rooted in empathy, offering reassurance where travel was still uncertain and sparking cautious inspiration where movement was slowly returning, especially in domestic travel.

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With heartfelt copy and practical travel tips, the message met people where they were. Rolled out across social and digital spaces, the campaign delivered calm clarity during a time of chaos to effectively navigate the complexities of the pandemic's impact on travel.​