Towards the end of 2019, Skyscanner wanted to summarise everything we learned about how APAC travelled in the year and predict how we'd be travelling in 2020... in the form of a report. It was going to be a great chance for us to continue the momentum we've build from the year before, establish Skyscanner as the industry lead for modern travel, and give us an opportunity to inspire the press and APAC travellers to think of how they will travel in the coming year. 

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When it came to collecting data, we turned to our proprietary sources and constructed 8 data themes, across 7 markets using millions of data points and repackaged them into 4 reports, 6 hub pages (across 4 different languages), 79 social posts, 62 paid ads across 4 platforms, 9 press releases, 36 emails, while working with 60 bloggers and influencers across the region.