Want to walk the red carpet at the GRAMMYs? Uber and Mastercard made it happen! We launched a competition to give away a dream trip to LA for music's biggest night. Our task? To get the word out about the competition, the amazing prize, and how to enter—all while juggling tight deadlines and strict brand guidelines.

 

Result:

This through-the-line campaign covered all the bases and ended with a successful activation that kept the GRAMMYs excitement going, paving the way for our continued partnership with the brands that evolved into a US campaign the following year.