From office efforts to a full-blown brand belief that travellers can get behind

 

After helping drive greener habits within the Skyscanner office, I drove the branding of Skyscanner’s Greener Choice campaign to make sustainable travel easier to understand and act on. The goal was to turn complex environmental data into a clear, simple signal that helped travellers make better choices without adding pressure or confusion.

 

By aligning Skyscanner’s internal values with a straightforward, trustworthy brand message, the campaign made sustainability feel practical and accessible—and went on to be endorsed by the Duke of Sussex through the Travelyst initiative, reinforcing its credibility and impact.

My role:

Creative Team Lead, Creative Direction, Strategy, Cultural Insight & Trendscouting, Brand Positioning Support, Concept Development, Copywriting, Tone of Voice development, Storytelling & Narrative Design, Production