CREATIVE WILDCARDS
TBWA
THE DISRUPTION XMAS CARD
Instead of a run-of-the-mill Christmas card, we wanted to create something interesting and disruptively memorable.
One of the most recognisable elements (besides the creative finesse and colourful personalities of our people) is the DISRUPTION\ symbol. We took the famous symbol and using perspective, design and some nifty scissor work, crafted a simple card into a DISRUPTION\ Christmas tree that the recipient could build into a festive table decoration for the season.
The result? An interactive and engaging card that not only was an instant hit with everyone who received it, but it also proved that our network can find DISRUPTION\ in everything.
BREEZE
BREEZE IS MAKING THE NEWS
It’s news... without the paper. To highlight Breeze Excel’s quick one-minute stain removal, a special edition of the Bangkok Post will hit the newsstands. The front page will be printed on a T-shirt with the actual newspaper inside the shirt. When the reader unwraps the day’s paper, they’ll find a sample packet of new Breeze Excel. Once done with reading the article, they can wash the shirt with Breeze Excel and experience the power of the one-minute wash.
SKYSCANNER
PITCHSIDE LED BANNERS
A unique media space was aquired but it was a long, slim and limited in space.
All it needs is the right message!
"What's your travel goal?" perfectly fits both the vibe of the media space and achieves our intention to get people to think about their next trip.
AUTHOR, SELF-PUBLISHED
28 TALES
Driven by a desire to explore creative writing beyond advertising, I began writing micro-fictions, first at 50 words, then at a more challenging 28. Partnering with a talented illustrator, we transformed these miniature stories into a tangible book. Self-publishing 28 copies, I distributed them globally, from New York to Bangkok, Melbourne to London, and Cannes.
The project reached its culmination at the Singapore Art Book Festival 2014, where copies were sold to support a charitable cause.
CONTRIBUTING AUTHOR
NVPC's "I'M A VOLUNTEER TOO"
As part of a Book Publishing elective in my final year of tertiary studies, I contributed to a nationally distributed book project. I conducted intimate interviews with two volunteers and developed their stories into editorial pieces that highlighted the human impact of volunteerism. The book was published in limited quantities, carried by major bookstores across Singapore, achieved a complete sell-out, and directed all proceeds to charity.
VI
'HAPPY COLLECTION DAY' ANGPOWS
Modern angpows that say what you really think during the best part of the Lunar New Year.
A fun collaboration with the folks at
Visual Inconsideration.
