SK-II CC CREAM
'TREAT YOURSELF TO IRRESISTABLE SKIN'
A deliciously luxurious skin-drunk dream brought to life.
SK-II's new CC cream isn’t just makeup—it is a sensory experience. This campaign, created for the Korean market, dove headfirst into the product's luxurious texture. Think creamy, luscious, and utterly irresistible.
Featuring our ambassador K-drama superstar Lee Yeon Hee as our main’ alchemist’, we used tight crops and playful visual metaphors to capture the feeling of achieving that coveted luminous skin. A visual treat, showcasing the product's dreamy, skin-loving qualities.
DIGITAL
IN-STORE (SEOUL)
My role:
Concept Development, Copywriting, Strategy, Cultural Insight & Trendscouting, Transcreation/Localization, Scriptwriting, Storytelling & Narrative Design, Client Presentation/Pitching, Cross-Functional Collaboration, Client Liaison, Production