Reframing lockdown limits into creative fuel to grow Sustenir’s community.

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At the start of the pandemic, everything was on pause—except the need for connection.

With zero budget, no shoots, and a world in lockdown, we reimagined Sustenir’s social presence from the ground up. Our strategy?
Use constraint as a creative lever.

We leaned into what mattered most then (and still does now): sustainability, wellness, and food independence. Through punchy, purposeful content on Instagram and Facebook, we brought the brand’s values to life—without ever leaving home.

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Results:

The payoff? A 23% jump in new user reach.

Proof that with the right message, even small brands can make big noise.

 

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