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BREEZE EXCEL
'NEWSPAPER...WITHOUT THE PAPER'
Direct Mailer, Experiential


It’s news... without the paper. To highlight Breeze Excel’s quick one-minute stain removal, a special edition of the Bangkok Post will hit the newsstands. The front page will be printed on a T-shirt with the actual newspaper inside the shirt. When the reader unwraps the day’s paper, they’ll find a sample packet of new Breeze Excel. Once done with reading the article, they can wash the shirt with Breeze Excel and experience the power of the one-minute wash.
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