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BREEZE
'TODAY'S STAINS ARE COMPLEX'
Today’s food stains are chemical cocktails.
Modern food stains aren’t what they used to be.
Today’s spills are laced with preservatives, artificial colors and additives—making them harder to remove than ever.
Breeze Excel was engineered for this reality. Our campaign spotlighted this invisible truth through everyday culprits—chocolate milk, mustard, ketchup—turning familiar messes into moments of revelation.
With clean visuals and zero fluff, the idea lets the insight speak for itself: tougher stains need smarter solutions.
Winner of 2 Silver Cannes Lions for Outdoor (2013) & CCA Awards (2013)
My role:
Brand Positioning Support, Concept Development, Copywriting, Cross-Functional Collaboration
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