SUSTENIR
SOCIAL
Reframed lockdown limits into creative fuel to grow Sustenir’s community.
At the start of the pandemic, everything was on pause—except the need for connection.
With zero budget, no shoots, and a world in lockdown, we reimagined Sustenir’s social presence from the ground up.
Our strategy? Use constraint as a creative lever.
We leaned into what mattered most then (and still does now): sustainability, wellness, and food independence.
Through punchy, purposeful content on Instagram and Facebook, we brought the brand’s values to life—without ever leaving home.
The payoff? A 23% jump in new user reach. Proof that with the right message, even small brands can make big noise.
My role:
Creative Direction, Strategy, Cultural Insight & Trendscouting, Brand Positioning, Concept Development, Copywriting, Tone of Voice development, Storytelling & Narrative Design, Client Liaison, Project Development
