Driven by a desire to explore creative writing beyond advertising, I began writing micro-fictions. Partnering with a talented illustrator, we transformed these miniature stories into a tangible book. Self-publishing 28 copies, I distributed them globally, from New York to Bangkok, Melbourne to London, and Cannes. The project reached its culmination at the Singapore Art Book Festival 2014, where copies were sold to support a charitable cause.

My role:

Concept Development, Copywriting, Storytelling & Narrative Design, Talent Direction, Client Presentation/Pitching, Cross-Functional Collaboration, Client Liaison, Editorial Writing, Project Development