‘Chocolate Milk’, ‘Ice Cream’, ‘Ketchup’, ‘Mustard’
Outdoor, Print
Winner of 2 Silver Cannes Lions for Outdoor (2013) & CCA Awards (2013)

 

Modern food stains are more than just food. Packed with preservatives, colorings, and enrichments, they’re a complex chemical cocktail that are tougher to remove. Breeze Excel was formulated to address this very problem. The campaign, showcasing common stains like chocolate milk, ice cream, ketchup, and mustard, communicated this powerful insight with a clean (pun intended) execution allowing the strength of the product (and idea) to shine through.